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in2soles

About in2soles

Located in the heart of Rehoboth Beach, DE, in2soles is a welcoming shoe store that brings together quality, convenience, and attentive service in one inviting shopping experience.

At 170 Rehoboth Ave, this store is designed for customers who want more than just a quick purchase — they want the confidence of finding footwear that fits their lifestyle, supports their comfort, and reflects their personal style.

Whether you’re shopping for everyday essentials or looking for something special, in2soles offers a thoughtful retail experience that makes it easy to find the right pair with ease and confidence.

What makes in2soles especially appealing is the way it balances personal service with modern convenience. Customers can enjoy on-site services for a more hands-on shopping experience, while delivery options add flexibility for busy schedules.

The store is also built for accessibility, with a wheelchair-accessible parking area and entrance, helping ensure that more customers can visit comfortably. With a quick-visit planning option, it’s a practical stop for shoppers who value efficiency without sacrificing quality.

Payments are simple and convenient too, with credit cards, debit cards, and NFC mobile payments all accepted.

Customers clearly appreciate the experience, giving in2soles a strong 4.60 out of 5 rating based on 76 reviews. That reputation reflects the trust the store has built through dependable service and a customer-focused approach.

For anyone in Rehoboth Beach looking for a shoe store that combines quality products, accessible service, and a smooth shopping experience, in2soles stands out as a reliable destination worth visiting.

★★★★★ 4.60 rating (76 reviews)
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Real Shopper Reviews

Quality Products

Carefully curated selection

Expert Staff

Friendly, knowledgeable help

Great Value

Competitive pricing always

Happy Customers

Satisfaction guaranteed

Our Collections

Featured Products

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New Arrivals

Fresh inventory arriving regularly. Be the first to see what's new.

Special Offers

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in2soles

Shop With Confidence

Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.

4.60
Star Rating
76+
Happy Customers

Customer Reviews

What shoppers say about us

Rehoboth Massage and Alignment

Rehoboth Massage and Alignment

2 years ago

Very good quality shoes, stylish or comfortable walking shoes, a bit for every taste. The store caries nice European brands. The staff is super friendly, helpful and knowledgeable. I always find what I need.

LeeVon Martin

LeeVon Martin

year ago

Absolutely the best shoe store. Exceptional friendly customer service, and superior knowledge of the products they sell. Highly recommend - we go every time we are in town.

Michael H

Michael H

3 years ago

The 2 owners in the store- male and female were super super super nice!!!! I actually left the store and came back because of how nice he was. He was incredibly helpful. I left because I didn’t want anything but then I had second thoughts and came back. And a lot of the fact of coming back was due to the fact of how nice the man was. He made me feel super comfortable and offered excellent excellent, probably the best advice ever on sneakers. He knew exactly what he’s talking about. And I instantly felt compelled and even wanted to buy something there. And I bought a pair of on clouds that I absolutely love and I was so glad of my purchase. Thank you so much for such excellent excellent service and professionalism. I highly recommend this place to anyone looking for sneakers. Again A+ plus plus.

Jake Rutter

Jake Rutter

2 years ago

I visited this shop for the first time yesterday after noticing they were advertising the brand "on" in their window. I had been interested in a particular pair or style from the official website but hadn't made a purchase yet. My wife and I were greeted warmly by all the ladies working there. They have an extensive collection of shoes, and a gentleman named Steven assisted me. He patiently helped me try on different sizes until we found the right fit. The customer service was outstanding, and I would highly recommend this store. It's the kind of personalized service you just can't get from an online website.

Jessie Newburn

Jessie Newburn

year ago

A couple of friends and I day-tripped it to the beach and window-shopped afterward, coming across this store as we were about to leave ... but then spent over an hour there. Interesting selection of shoes built for walking -- and some style. Excellent, knowledgable, helpful in-store service and insight about how different brands of shoes fit differently. I got several pairs of nice-looking and comfortable shoes. I'll definitely make this store a must-visit place during future trips to Rehoboth Beach.

Kate W

Kate W

year ago

I have to share that I went into this store with criteria that included recent surgeries, along with my “less than traditional” taste! The patience that was shown to me, along with an assortment of choices of shoes, until I found a pair of shoes that fill well, were good for my needs and met my quirky preferences was awesome! I am amazed that customer service like this, along with the kindness shown, still exists. Thanks so much.

Richard Vernon

Richard Vernon

11 months ago

Wonderful selection of shoes. While primarily focused on women, the store had a great selection for men, as well. Service from Steven (owner) was over-the-top. Very happy with our purchases.

Todd M

Todd M

year ago

Steven is the best. Professional, knowledgeable and personable. Worth the trip and proud to support a local business that embraces the Rehoboth community with full dedication and passion. Great selection. I never leave empty handed. You will not be disappointed.

Nanette Colon

Nanette Colon

2 years ago

My hubby & I stopped in just to look a round. I ended up trying on a pair of ON sneakers & I loved them! Steven was so helpful & informing about these sneakers, I had to purchase them! 😊 The very next day, we returned & hubby ended up also buying a pair!! Thanks Steven 🙌🏽😊😉 …

Melanie Davis

Melanie Davis

4 years ago

Went in with a friend “just to look” and were amazed by the quality and selection of the shoes. The owner and his daughter were very knowledgeable and helpful. I thought service of this caliber was a thing of the past. After “just looking” for about an hour and a half, we both left with new shoes, a new favorite shoe store and a promise to come back soon. Would highly recommend that you go there.

Frequently Asked Questions

Common questions about in2soles

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance

From the business

  • Small Business

Service options

  • On-site services
  • Delivery

Planning

  • Quick visit

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Visit Our Store

Stop by and see us. We'd love to help you find what you're looking for.

Location

170 Rehoboth Ave, Rehoboth Beach, DE 19971, United States

Store Hours

Closed · Sunday 10 AM-6 PM
Monday 10 AM-6 PM
Tuesday 10 AM-6 PM
Wednesday 10 AM-6 PM
Thursday 10 AM-6 PM
Friday 10 AM-6 PM
Saturday 10 AM-6 PM
Sunday 10 AM-6 PM
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